“The Median income of a Tumblr user is $80,000.”

The median household income of Tumblr’s users is $80,075, ahead of Twitter, Pinterest and Facebook ($79,562, $78,967 and $70,124, respectively), according to data provided by Tumblr.

The relative wealth of Tumblr users has translated into dollars for retailers who attract traffic from the site. An Adobe report said that a retail referral from a Tumblr link is more valuable than a referral from Facebook, Twitter and Pinterest.

The average revenue per visit generated by a Tumblr referral to a retail site is $2.57 on tablets and 67 cents on smartphones…

The next valuable mobile social media referral comes from Facebook, where a visit is worth $1.55 on tablets and 42 cents on smartphones. Twitter is No. 3 and Pinterest is No. 4.

More than half of Tumblr users purchased something found on their dashboards, the report said, and 90 percent have been inspired to buy something.They also tend to come back.

via adweek.com

Tiiu Kuik

Tiiu Kuik

Vivien Solari
Vogue Russia (October 2014)
ph. Emma Tempest
via

Vivien Solari

Vogue Russia (October 2014)

ph. Emma Tempest

via

Guinevere Van Seenus
Antidote (F/W 2014)
photo: Miguel Reveriego
via

Guinevere Van Seenus

Antidote (F/W 2014)

photo: Miguel Reveriego

via

Hyun Ji
Elle Australia (September 2014)
ph. Georges Antoni
via

Hyun Ji

Elle Australia (September 2014)

ph. Georges Antoni

via

Hyun Ji
Elle Australia (September 2014)
ph. Georges Antoni
via

Hyun Ji

Elle Australia (September 2014)

ph. Georges Antoni

via

Sophie Touchet
Vogue Germany (October 2014)
ph. Phil Poynter
via

Sophie Touchet

Vogue Germany (October 2014)

ph. Phil Poynter

via

Kate Moss by Craig McDean.

Kate Moss by Craig McDean.

(via reistorm)

Naty Chabanenko by Ishi French Revue de Modes #19

Naty Chabanenko by Ishi French Revue de Modes #19

Naty Chabanenko
Rougue Magazine (Summer 2011)
ph. Derek Kettela
via

Naty Chabanenko

Rougue Magazine (Summer 2011)

ph. Derek Kettela

via

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