“The Median income of a Tumblr user is $80,000.”
The median household income of Tumblr’s users is $80,075, ahead of Twitter, Pinterest and Facebook ($79,562, $78,967 and $70,124, respectively), according to data provided by Tumblr.
The relative wealth of Tumblr users has translated into dollars for retailers who attract traffic from the site. An Adobe report said that a retail referral from a Tumblr link is more valuable than a referral from Facebook, Twitter and Pinterest.
The average revenue per visit generated by a Tumblr referral to a retail site is $2.57 on tablets and 67 cents on smartphones…
The next valuable mobile social media referral comes from Facebook, where a visit is worth $1.55 on tablets and 42 cents on smartphones. Twitter is No. 3 and Pinterest is No. 4.
More than half of Tumblr users purchased something found on their dashboards, the report said, and 90 percent have been inspired to buy something.They also tend to come back.